The flash drive with a flash of light.
START
SanDisk wanted to market a USB flash drive with a unique, distinctive look that could be manufactured in very high volumes, and be easily rebranded as an OEM product.
FAST FORWARD
Logic industrial designers created an innovative flash drive that accommodates existing electronics, could be produced in high volumes and rebranded by major customers.
FINISH
With an innovative lighted key ring feature, two-color overmolded housing, and a customizable branding label, the new USB flash drive was an instant success.
WHAT OUR GROUPS DID
Industrial Design
Generated multiple concepts utilizing a broad range of design language and production methods. Worked with the client to down-select to a final concept meeting branding objectives. Detailed design to mechanical engineering. Oversaw engineering implementation of design intent.
Mechanical Engineering
Implemented design intent including complex G2 surfacing. Incorporated preexisting mechanical elements within a very tight package. Worked with high volume manufacturing on production and assembly technique.