The 4 D's. How we discover, design, develop and deliver innovation.
Innovations, by definition, are unique. They bring into the world something that wasn’t there yesterday. While each of our success stories is as original as the products they launched, all follow a similar plot line. It’s a process and a culture that’s defined Logic PD for over 50 years.
Discover Opportunities
How can you be the first to bring new technology to the market, with a new product that satisfies a real need your target doesn’t even know they have? The correct answer is worth millions and could redefine your business. It’s why we spend countless hours with real people, in the real world, discovering real needs we can meet by leveraging new technologies.
Design Concepts
We know our goal. Now, what’s the best way to get there? It’s time to fan the flames of our insights, design a range of concepts and see which burns brightest. We build prototypes that let us test assumptions and technology. We generate many concepts, and through rigorous testing and examination, we narrow them down to the one that best leverages our insights, addresses the product requirements and delivers on all the potential value of an opportunity.
Develop Solutions
We’ve selected the one concept that wins on the drawing board, and wows end users in testing. Now we create working prototypes of the product, using real parts and processes. We determine the launch plan. We calculate costs and look for efficiencies. Every detail is considered and tested to ensure the product is ready to be released for manufacturing.
Deliver Innovation
We bring as much innovative thinking and real world expertise to the details of your launch as we do every other stage of the process. We prototype and test manufacturing and distribution processes. We develop automated test systems to remove any variations that could compromise quality as production ramps up to full volume. The result is success that’s predictable, scalable and infinitely repeatable.
