MCIMX31LITEKIT reduces time to market for embedded Windows® CE applications

MINNEAPOLIS - December 4, 2006 - Logic Product Development (Logic) announced today the release of the Zoom Development Kit and System on Module (SOM) using Freescale Semiconductor's i.MX31 applications processor. The i.MX31 SOM is an off-the-shelf embedded computing module that provides developers with a cost effective, compact option for embedded products in the medical, industrial, wireless and consumer markets.

"Logic did a brilliant job of focusing on features that pertain to a broad set of embedded applications, including connectivity, touchscreen and audio," said Monica Hamilton, director of wireless developer relations, Freescale. "By continuing to provide cost-effective development enablers, we are giving more customers the ability to experiment with and evaluate the robustness of our i.MX processor family."

The i.MX31 SOM includes the highly integrated i.MX31 applications processor containing an ARM1136JF-S^TM core with the following peripherals: USB host and function, FPU (floating point unit), integrated LCD controller, PCMCIA/CF, UARTs, Secure Digital, and more. Logic's SOM i.MX31 comes complete with on board flash, low power DDR SDRAM, 10/100 Ethernet, touch screen controller, and audio codec. All of this functionality comes in a 59 mm x 76 mm compact form factor that easily meets the size requirements of most original equipment manufacturers (OEMs).

"Logic's i.MX31 SOM comes complete with Windows CE software drivers that accelerate product development and time to market, allowing customers to immediately focus on their application code and other high value core technologies, that are typically the source of market differentiation and success," stated Eric Harnisch, Director of Marketing for Logic. "Our customers typically realize a six-nine month time savings in their product development cycle by integrating the SOM into their product."

Price and Availability

The Zoom Development Kit for Freescale's i.MX31 part number is MCIMX31LITEKIT, and is now available through Freescale's distribution network at a suggested resale price of $675. For more information on Zoom Development Kits visit http://www.logicpd.com/eps/devkits/.

The i.MX31 SOM is also available through Freescale's distribution network in the following configurations and suggested resale prices (at 1,000 pieces):

For more information on Logic's SOMs, visit http://www.logicpd.com/eps/som/.

About Logic Product Development

Logic is a world class product development and embedded product solutions provider with a heritage of over forty years. Logic's product development process and high performance teams expertly combine user research, design, technology, and manufacturing to create innovative new products and product categories. Logic offers a comprehensive array of capabilities with unmatched access to technologies and user research that propel ideas into successful, market-defining products in less time, less risk, less cost ...more innovation. For more information, visit http://www.logicpd.com or call (612) 672-9495.

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For more information, press only:
Eric Harnisch
(612) 672-9495
erich@logicpd.com
or http://www.logicpd.com