3M // Tape Dispenser
A new solution to a sticky problem.
People liked using 3M tape, but they didn't like using the dispenser. Our challenge was to deliver a dispenser that elevates the quality of the user experience to the level of the product being dispensed. After researching user challenges and production needs, our Product Design team created a new, asymmetrical design that prevents the tape from sticking to itself, is intuitive to hold, easier to dispense, and more economical to manufacture. Not only does the new design significantly outperform the previous one, it was delivered in just two months.
