Logic

Making a new mark in card printing.

To transform their market, Datacard first needed to transform their printer. The Datacard printer is used to personalize cards with text, barcodes and images. Our challenge was to redesign the printer to make it more reliable, user-friendly, cost-effective and aesthetically appealing. Our design team worked closely with Datacard to identify key user issues, and innovate around them. The result is a smaller, more attractive printer that simplifies the printing process, at a more competitive price.