Design Research
How can we help you see the next big opportunity before your competitors do? By shifting your perspective radically, and letting you see the world through the eyes of the people who will be using your product. Understanding their unarticulated wants and needs helps us hit the elusive sweet spot with pinpoint accuracy.
Our research process includes:
- Contextual inquiry
- Ethnographic studies
- Co-discovery research
- Persona development
- User experience models
- Collaborative design
- Innovation workshops
- Scenario development
- Trend analysis
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ELSD 3300
A highly focused user-centered evaluation of the key requirements and concerns was just the beginning.
CR-500 Water Filteration Carafe
We created the new standard in water filtration. And a carafe that found a home in millions of refrigerator doors.