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Digital Strategy, The IoT, And The Birth Of The Truly Integrated Marketing Plan

CMO logoHow do smart, connected devices fit into your marketing plan and digital strategy for the coming year?

In a recent article for CMO, “Digital Strategy, The IoT, And The Birth Of The Truly Integrated Marketing Plan,” Logic PD’s Jason Voiovich breaks down how connected devices can be used to generate the data you need to drive strategic decisions within your organization. From improving your user experience and building one-on-one relationships with customers, there needs to be a place for connected devices in your marketing plan for the future.

 

 

Jason Voiovich
Chief Customer Officer
October 8, 2015

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