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The Transition to Digital Demands Cultural Commitment

Have you considered how the development of your digital, smart, or connected medical device will impact internal organizational culture, from customer relationship and data management to operations and sales?

In order to succeed with a digital product strategy, anyone involved in the innovation process – from R&D to product management to IT to the C-suite – must understand organizational culture. Here is a 3-step guide to help you map your digital culture action plan and better align your digital product strategy with organizational culture to get your product to market!

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