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Dissecting the Stakeholder Journey for Optimum Value Delivery

Will your medical device be profitable? Have you considered the buying requirements of each of your decision makers? In the age of the customer do you know how to satisfy your stakeholders?

Here are 6 steps to mapping out your stakeholders’ journey to ensure the best product design for optimum stakeholder value delivery. Leverage these steps to identify all stakeholders, value impacts and ultimately drive product design. In addition, these steps will help you define the best target market, product launch plan and business model.

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