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Identifying and Fixing a Failing Product Development Process

For today’s innovators, the challenge of new product development represents a daunting chapter in their companies’ expanding narratives, pushing forward on their valiant quests for success. Drawing on decades of firsthand experience and industry observations, we can clearly see common patterns of failure and success. Here, we distill those patterns down to a core set of product development storylines.

Download this white paper for help in determining whether your development efforts are following a tragic storyline or traveling down a heroic pathway. Along the way, we highlight best practices for changing one’s story to avoid embodying the tragic product development process.

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