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Med-tech is on its way home: What that means for lawyers and creatives, Part 2

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In part 2 of this two-part series in DuetsBlog, Logic PD’s Jason Voiovich discusses the legal impact of medical devices finding their way to home use and the branding implications of this trend. 

Creating a branding and legal strategy for your medical device is no easy feat.  But launching your med-tech device with off-the-mark creative and poor branding is not an option if you want to make it in this rapidly growing market.

In this post, Voiovich identifies the three key components of a med-tech device and what you need to think about when planning your branding strategy in terms of the audience, the benefit and the offering.

To read the full post, visit DuetsBlog.

 

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