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Research Before Development

Researching, knowing and understanding your customer’s needs is important for any business but it the medtech space identifying the user can be a challenge.medical-design-outsourcing-logo

In a recent article titled “Research Before Development,” Logic PD’s Shawn Oreschnick sat down with Medical Design & Outsourcing to discuss the significance of user and customer research in medical device development. Many companies use their assumptions about users and their needs to develop new products without actual data to back it up. However, a little bit of work up-front can go a long way in shaping your product to make it successful.

To read the full article, visit Medical Design & Outsourcing.

 

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