Roadmapping

5 Signs You’re Ready for a Product Development Partnership

Companies and entrepreneurs contact Logic PD nearly every day looking for a product development partner. Many believe their idea is going to be groundbreaking,…

Discover More Revenue by Taking 3 Steps in Your Customer’s Shoes

To uncover valuable data that companies will treasure, think like a customer. As OEMs work to exploit the opportunities created by vast amounts of…

Knowledge Is Power(ful): 3 Steps to Transition Your Insights to Action

Maximizing the impact of market intelligence throughout the product lifecycle requires effective communication with stakeholders within the development process. In Part I of our…

Don’t Drive Off a Cliff on the Road to Your Product’s Launch!

This is Part I of our Maximizing the Impact of Market Intel series. Here, we’ll explain how insights can help OEMs detect signals of change,…

Non-compliance is a non-option! Your Complete PLM Approach to ISO 13485:2016

The number of medical devices recalled from the market nearly doubled in the decade leading up to 2012. Why is this? As medical devices…

How to Maximize the Role of Insights Throughout the Product Lifecycle

Logic PD’s Jason Voiovich recently participated in a webinar titled, “How to maximize the role of insights throughout the product lifecycle.” During…

4 Reasons Why Most New Products Fail

The Four F’s of a Successful Concept & Prototype Phase What are the odds your new product will be on the market in two…

4 Success Factors for PLM Adoption

Times are tough. Virtually every industry is dealing with rapidly evolving technology, globalization, increased competition, tightening regulations and changing market conditions. This means to…

4 Big Enemies of Effective Ideation

Companies all over the world struggle to turn good ideas into great products. That’s partly because, as we all know, the early stages of…

Don’t Drown in Data

The 8 questions you need to answer about the data your smart device should collect. In today’s digital world, data from smart, connected medical…

Revolutionary Innovation or Evolutionary Innovation?

Business Modeling for the Digital MedTech World You know that to survive in the digital economy you need to rethink your business model to…

Dissecting the Stakeholder Journey for Optimum Value Delivery

Will your medical device be profitable? Have you considered the buying requirements of each of your decision makers? In the age of the customer do…

Digital Transformation Requires Organizational Commitment

Have you considered how your digital product will impact internal organizational culture from customer relationship and data management to operations and sales? In order to succeed…

Next generation segmentation for medical device OEMs – Part 2

The Challenge for Medical Device OEMs: Building Robust B2C Segmentation Skills Regardless of the specific diagnostic or therapeutic function of the medical device, these…

Next generation segmentation for medical device OEMs – Part 1

The Minnesota miracle? By most accounts, the US state of Minnesota is a worldwide Mecca for healthcare. It boasts a healthy population, world-class medical…

Why Your Marketing Approach Should be as Sophisticated as Your Digital Technology

We’re all in a hurry today to speed into the digital realm, where devices are increasingly interconnected and new value is created from big…

Know the user or die – A slow product death

Why you must know your user before you determine your digital strategy or really anything else Okay, you now have a smart, connected product idea…

A Digital Solution to Beat Out the Counterfeits

A story of how to update medical device consumables business to compete today – or just kick ass To simply reiterate what you’ve already…

A Digital Product Strategy is a Must to Compete in the New Digital Economy

You know the digital WHY but do you know the HOW for your products? You have all seen the latest figures: this year 9…

Research Before Development

Researching, knowing and understanding your customer’s needs is important for any business but it the medtech space identifying the user can be a challenge….

Blog banner title