Going Digital: Dissecting the Stakeholder Journey for Optimum Value Delivery
In today’s data-driven world, OEMs launching new digital products are faced with a new challenge: how to deliver value to stakeholders beyond channel partners and direct purchasers. Have you considered how you’ll deliver value to economic stakeholders, the end-user, insurers, investors, etc?
Here are 6 steps to mapping out your stakeholders’ journey to ensure the best product design for optimum stakeholder value delivery. Leverage these steps to identify all stakeholders, value impacts and ultimately drive product design. In addition, these steps will help you define the best target market, product launch plan and business model.
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