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PLM Roadmapping Services  //  Ideation & Discovery

Success comes from knowing, not guessing.

PLM Ideation & Discovery

Effective ideation and discovery comes from informed observations, business intelligence and customer knowledge. At Logic PD, we help you understand the problem, industry and the unaddressed needs of your users and leverage your ideas to help formulate a high level product concept. Through a combination of workshops, market and customer research and technical expertise, our approach means it’s less of a guessing game and more of an informed decision-making process to guide your next steps.

Key Conversations during the Ideation & Discovery Stage:

  • Where do we get new product or service concepts and will they move the needle?
  • How do we understand the competitive and legal environment for our ideas?
  • How do we determine ROI at this early stage?
  • Are there gaps in the foundational science that need to be addressed?
  • What are our customers and our markets saying about the needs?
  • Are we addressing those needs?


Ideation & Discovery Stage Vitals




3-8 Weeks


20% of pre-launch budget

Key Inputs

  • Early stage ideas
  • Concept funnel
  • Research


High level concepts, robust technology pipeline


  • Market Research
  • Product Management
  • Executive

Ideation & Discovery Explained – Key Roles & Responsibilities

New product development requires many different people’s involvement. Here we have highlighted the roles that are responsible or accountable for the outcome of the Ideation & Discovery Stage.

Product ManagementAccountable for grooming the early stage funnel with viable concepts.
Market/Customer ResearchSynthesize Voice of Customer (VoC) and competitive assessments; crystalize market opportunities.
Foundational ScienceDevelop the foundational science and unique intellectual property.
ExecutiveProvide necessary resources (human and financial capital); prioritize this new product effort.

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