PLM Fulfillment Services // Introduction & Launch
The road to sustainable success.
If you have ever launched a new product, you know that this is one of the toughest stages of the product lifecycle. Your risk and costs are at their highest point as you work to gain market acceptance and manage production uncertainty. At Logic PD, we are prepared to address changes in market demand, supply chain and quality throughout the Introduction & Launch Stage. The value created in this stage from initial market introduction and on will set the stage for sustainable growth later in the lifecycle. Hypervigilance is warranted during this stage.
Key Conversations in the Introduction & Launch Stage:
- Did the launch go according to plan?
- Is the product performing well against early financial milestones and indicators?
- How have competitors reacted to the launch and how do we counter their message?
- How have customers reacted to the launch and what is their early feedback?
- Are we running into unexpected production, support, supply chain or quality issues?
- Has our business case changed and does this affect our go-forward plans?