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PLM Fulfillment Services  //  Maintenance

END OF LIFE >

< MATURITY

Planning for the future.

PLM Maintenance Services

At this stage, you have stopped selling new units of your product and your focus shifts to keeping current customers happy. Logic PD can help you begin to proactively develop replacement strategies as your investment in the current product is diminished – making margins even higher. The Maintenance Stage is also a critical time for the health of the product family. Poor planning can affect sales of the entire product line.

Key Conversations in the Maintenance Stage:

  • When is the right time to stop selling to new customers?
  • How long does this product need to be sustained?
  • How will competitors react to this change and how will this impact our market perception?
  • Is our IP strategy impacted and have we taken the necessary steps to extend and protect our portfolio?
  • How can we maximize margins in order to fund new development efforts?

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Maintenance Stage Vitals

Risk

Low

Schedule

Vary based on market and regulatory requirements

Budget

Highest overall product margins

Key Inputs

  • Marketing and sales plans
  • Ongoing quality plan
  • Product performance metrics

Outcomes

  • Quality control records
  • Market feedback
  • Sales records
  • Profitability analysis
  • Competitor reviews

Gate Stakeholders

  • Product management
  • Manufacturing
  • Supply Chain
  • Field Service
  • Executive

Maintenance Explained – Key Roles & Responsibilities

New product development requires many different people’s involvement. Here we have highlighted the roles that are responsible or accountable for the outcome of the Maintenance Stage.

ROLERESPONSIBILITY
Product ManagementMake the ultimate decision on when to stop selling to new customers. Decide if it makes sense to license the product to another supplier.
ManufacturingIncorporate product improvements as needed. Plan for declining EAU production. As volume decreases, consider moving production to alternate facility.
Supply ChainPlan for the end of the current supply chain. Explore last time buys of long-lead components. Explore replacements to current bill of materials. Monitor product liability excess & MRB material. Begin regional shipping and supply of replacement parts. Plan and deploy a reverse logistics / reclamation strategy.
Field ServiceProvide direct feedback to the operations teams on customer experience and failures.
ExecutiveBegin aligning resources into the next generation product development cycle.

Support your product in the field.

Helping to maximize end of life opportunities.

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