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Bill Betten Gives Perspective for MDT

MDT Magazine  //  September 17, 2014

Logic PD’s vice president of business solutions for medical and life sciences, Bill Betten, recently contributed to a Perspective for MDT Magazine. Bill answered the question “For clinicians and aspiring entrepeneurs with an idea for a medical device, what are the first steps to take toward serious development?” In his response, Bill explains the importance of identifying the problem trying to be solved and utilizing marketing intelligence early in the development process.

To read the full Perspective, click here.

Logic PD Press Contact


Shawn Oreschnick
Director of Marketing & Analytics


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