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To capitalize on the growing wearable device market, Maxim partnered with Logic PD to develop a platform to demonstrate the viability of their newest technology to wearable device customers. Completed in a 10 week timeline, the Wellness Watch is a wearable body fitness monitor that transmits the user’s body telemetry to a smartphone, tablet, or computer.
Wearable technology has become a huge market led by big name companies like Nike, Samsung, Fitbit and Jawbone. Paving the way for this new technology are advances in low power wireless connectivity, sensor technology, big data, cloud services and mobile computing power. But how do OEMs who have this technology get in front of companies looking to capitalize on the growing wearable technology market? That was the challenge faced by Maxim Integrated Products, Inc., a designer and manufacturer of mixed-signal semiconductor products. Maxim’s latest hardware, the MAX32600 or “Wasp”, incorporates the robust communication capabilities, proven security and low power consumption required for wearable applications. To showcase their capabilities in the marketplace, Maxim commissioned Logic PD as a full service product lifecycle management partner to build a demonstration platform; a wearable body fitness monitor that utilizes Maxim technology. However, in order for the platform to be exhibited at Maxim’s annual Investor Day, development would have to be completed within a very tight timeline of 10 weeks.
To complete the project within time constraints, Logic PD decided to leverage “lean start-up” methodology and principles to build, measure, and learn through a rapid development cycle. The outcome of the 10 week sprint would be a viable product that demonstrates Maxim’s sensors and technology in the wearable device market. The platform, called the Wellness Watch, is worn on the wrist and transmits the user’s body telemetry to a smartphone, tablet or computer.
Logic PD assigned dedicated designers and engineers to work closely with Maxim throughout the Development Phase to ensure a successful delivery within the short timeline. Engineers quickly began development to ensure that desired functions from tracking movement to skin temperature and heart rate would be ready. Maxim had planned to deliver the final hardware two weeks before the deadline date, so Logic PD software engineers worked in advance using development kits to build functionality. Once delivered, Logic PD relied heavily on Maxim engineers to guide them through configuration to build and enhance the desired features of the Wellness Watch platform.
The industrial design team worked closely with mechanical engineers to design the enclosure and housing component to fit the board design and desired layout. For demonstration, the Wellness Watch is designed to measure and display over 5 different telemetry readings– more than many smart watches on the market today. But, this functionality requires many components; therefore, thickness of the watch was a concern. Mechanical engineers created a viable solution by working with electrical engineers to alter the configuration so components fit more closely together to create a slimmer device.
The demonstration platform also had to be rugged to withstand heavy usage and travel. Quick decisions were made by Maxim and Logic PD to balance cost and materials with ease of manufacturing the platform to ensure that the Wellness Watch was rugged but also fashionable and functional.
Logic PD was able to deliver the development platform in 10 weeks and within scope. Maxim brought the Wellness Watch at their annual Investor Day to demonstrate their progress in the growing mobile and wearable markets. Leveraging Near Field Communication (NFC) and Bluetooth capabilities, the Wellness Watch platform is able to successfully measure and display:
The companies will continue to work together to use the platform to assist customers in wearable device development leveraging Maxim’s technology and Logic PD’s design, development, and manufacturing services.
Established in 1983, Maxim Integrated is a worldwide leader in the design, development, and manufacture of analog and mixed-signal semiconductor products. Maxim Integrated develops integrated circuits for the industrial, communications, consumer, and computing markets. Headquartered in San Jose, California, the company has design centers, manufacturing facilities, and sales offices throughout the world.